The Angel Investor's
Decision Framework
15 questions to ask before you write your next cheque. Built from 100+ investments alongside Sequoia, a16z, and Google Ventures.
Most angels lose money not because they pick the wrong deals - but because they never built a system before they started investing.
This free framework gives you a structured, repeatable process for evaluating any early-stage opportunity. Score the deal across five dimensions - Founder, Problem, Traction, Deal, and Portfolio - and see clearly whether you should invest or walk away.
Used by the team behind House of Arāya's British Business Bank-backed fund.

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