House of Araya

The Angel Investor's Decision Framework

15 questions to ask before you write your next cheque. Built from 100+ investments alongside Sequoia, a16z, and Google Ventures.

Most angels lose money not because they pick the wrong deals - but because they never built a system before they started investing.

This free framework gives you a structured, repeatable process for evaluating any early-stage opportunity. Score the deal across five dimensions - Founder, Problem, Traction, Deal, and Portfolio - and see clearly whether you should invest or walk away.

Used by the team behind House of Arāya's British Business Bank-backed fund.

You will also receive Rupa Popat's weekly investor briefing, Arāya Signal, read by serious angels across London, New York, Dubai, Singapore and beyond.

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